YouTube TV Rebrand

A fast, flexible template for a network refresh

YouTube TV needed an eye-catching ad template that would stand out from the competition and could be easily updated with new copy lines, content, and special offers. I collaborated with Hook's design team to create this motion system that riffs off YouTube's red "playbar" to create a simple but powerful branded design.
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I also was involved with brainstorming new ways for YouTube TV to have a branded presence at the World Series. I pitched an AR ad concept where we'd run our ads on a giant AR jumbotron that didn't actually exist in the stadium. This concept got the greenlight and caught some industry attention for a technically innovative ad format.