Google Cloud Gen AI Toolkit
Google Cloud pivots to AI
The Brief
Google Cloud came to Hook with a very exciting brief: they wanted us to create a motion toolkit that could be used by their agency partners around the world on Generative AI campaign work.
My Role
I worked closely with our design and animation team to create a motion "language" that felt as if onscreen elements were being generated in realtime by an AI agent. We loved the idea of an "alien intelligence" -- half biological, half digital. Organic forms combined with clocklike mechanical movements. I had a blast riffing on these ideas. What is the nature of generative AI and how do we visualize that?
Outcome
The Google Cloud team was really happy with the motion toolkit we developed for them and their partners to use. We continue to partner with Google Cloud, helping them share stories of how AI is transforming business for their clients.
❮ Back